Morningstar Brand & Employee Experience
Beginning in 2019 I joined Morningstar’s as part of the Talent & Culture team, to lead our global design efforts in develop Morningstar’s internal brand perspective and expression. As the team and the company has grown our brand work has begun to focus on five core pillars that define the employee experience—Workspace, Technology, Programs & Policies, Culture, and Community Engagement.
To ensure the work would resonate with employees and was authentic to Morningstar, our project process involved developing core narratives that defined our voice and perspective. These were informed by interviews with employees and stakeholders to gauge sentiment, opinions, and viewpoint. Creative workshops & design charrettes with key stakeholders helped define goals and direction and allowed our colleagues to have a voice and feel included throughout the creative development process.
Below are examples from each of our pillars that demonstrate how we knit together these individual groups to bring humanity, clarity, playfulness, and elegance to the myriad brand touchpoints that create the employee experience.
Semi-annual global employee newsletter featuring employee interviews, conversations with experts from our research, design, and technology departments, and celebrations of global and regional company milestones.
Redesigned email templates that allow the Morningstar Talent & Culture operations teams to communicate with our employees about various programs, benefits, and policies in a clear and concise way.
Custom branded image library of over 60 images that work in tandem with the new communications templates.
A bespoke campaign developed for one of Morningstar's cornerstone benefits—Global Sabbatical Program—launched as a global benefit in 2020.
The recruiting version of the Global Sabbatical Program launch in 2020.
Naming + Visual Identity for Morningstar’s new IT Service Experience—redesigned to be more educational, personal, and interactive. The IT team was relocated to a new prominent and open space overlooking the main cafe in global headquarters. The service model employees mobile technology to schedule appointments, walk up access to agents, and a lounge area for employees to relax in.
Naming + Visual Identity for Morningstar’s new IT Service Experience. The name mPower modulates with an underscore to reference the elements, both people and location, that define the experience.
Branded T-Shirts for the mPower_Team
Concept designs for the launch communication of mPower.
Recruiting Campaigns “You Belong” and “You’re free to be”.
“You Belong” branded Pride Celebration 2021, London
Posters promoting summer and holiday parties.
Global Values Awards Art Prints. These began as a collaborative project called ‘Visualizing Our Values’—a way to bring Morningstar designers together to have fun, collaborate, and get back to basics, by answering a question: How do you visualize a value or belief? Each illustration is inspired by a quote from someone known for their activism, writing, or leadership. The quotes were selected for their eloquence, spirit, and alignment with Morningstar’s six core values. The collaboration took place between April and June
of 2020 and included designers from Morningstar’s software, marketing, and brand experience teams.
Global Values Awards Art Prints. These began as a collaborative project called ‘Visualizing Our Values’—a way to bring Morningstar designers together to have fun, collaborate, and get back to basics, by answering a question: How do you visualize a value or belief? Each illustration is inspired by a quote from someone known for their activism, writing, or leadership. The quotes were selected for their eloquence, spirit, and alignment with Morningstar’s six core values. The collaboration took place between April and June
of 2020 and included designers from Morningstar’s software, marketing, and brand experience teams.
Wayfinding for Morningstar’s global headquarters in Chicago uses local landmarks to help orient individuals to the space and brings a sense of delight and playfulness to the interaction.
Wayfinding for Morningstar’s global headquarters in Chicago uses local landmarks to help orient individuals to the space and brings a sense of delight and playfulness to the interaction.
Branded signage displaying Morningstar’s mission & values was developed as a scalable solution for our offices around the world. The sign is a powder coated aluminum panel with illuminated lettering and silk screen graphic patterns.
Branded signage displaying Morningstar’s mission & values was developed as a scalable solution for our offices around the world. The sign is a powder coated aluminum panel with illuminated lettering and silk screen graphic patterns.